Welcome to The Daily Atelier
Your brand is the best way to create a version of the world you wish existed. By leading with kind opinions and building proof around it, you're creating a platform for others to explore, to engage in dialogue, and to embrace new perspectives. If you’re here to improve your industry and to build something for community, you’re in the right place.
We're here to help you find the fire at the center of your brand, and design it to encourage curiosity. This isn’t about looking pretty and polished, or being loud for the sake of being loud. It’s about challenging clichés, having the bravery to create something new, and turning your Soft Rebellion into projects the world actually needs.
Explore Our Services
Our Services
Design is where art and science collide. Our process allows us to determine whether or not we would be a good fit to start a project together, and from there create a long-term research-backed strategy to help drive growth. There is art in your story and it deserves to be told through thoughtful and captivating branding.
CRAFTING IMMERSIVE BRAND EXPERIENCES
STRATEGY, VISUAL IDENTITY, WEB DESIGN
Your brand will challenge the clichés of your industry,
using design as its amplifier.
Our Promise
Your brand will lead a Soft Rebellion to challenge the clichés of your industry,
using design as its amplifier.
Our Promise
Meet The Founder
I’m Alicia, Founder and Creative Director of The Daily Atelier. I help founders build brands rooted in clear, kind opinions without the corporate veneer that washes out the humanity. My work blends editorial typography, photographic storytelling, and a touch of mischief to turn your Soft Rebellion into something visible, grounded, and unforgettable. If you're a contrarian with a gentle touch, let's talk!
CONSULTANT AND CREATIVE DIRECTOR
MORE ABOUT US
Explore Our Services
Our Services
Design starts with the opinion. Say what you mean, but don't say it mean. In fact, say it kindly, communicate it with design sensibility, and create a micro-reality to invite people to explore your ideas further. That's what our process encourages you to do, using branding, art direction, and web design as the vehicle.
BUILD MICRO-REALITIES
STRATEGY, VISUAL IDENTITY, WEB DESIGN
Work With Us
Your looks are the least interesting thing about you, and the same goes for your brand. Don't worry though, we'll still make sure you look the part, but let's find your key perspectives that actually turn heads and lets you live rent free in their minds. If you have a bone to pick with your industry AND you want to create a brand that builds bridges instead of burns them, we've got you.
BOOK NOW
WE'RE ANTI-cliché
SNEHA AVARGERIMATH, S/A ARCHITECTURE STUDIO
I absolutely loved working with The Daily Atelier and cannot recommend Alicia enough! As a young business, it was great to have someone patient and attentive guiding us through the process. By the end of our time together, not only did Alicia deliver a brand identity that we loved, but she also provided us with a clear direction and set of goals for our growing business.
Having worked with Alicia for over two years, I cannot say enough wonderful things about her work ethic, and the true value she can bring to a brand. I would highly recommend Alicia and The Daily Atelier to any new business, as well as any already established business, in a heartbeat!
LAURA WATSON, THE GRAZE COMPANY
JENNA LEE, FOUR SEVEN COLLECTIVE
Alicia opened my eyes to all the things that I didn't even know I didn't know - and gave me an entirely new perspective on branding. She will provide you with all the tools you need to elevate your brand to new heights, leaving you feeling as thought the world is at your feet. Without question, investing in The Daily Atelier was the best money I have ever invested in my business!
ErIN MARTON, ERIN MARTON PHOTOGAPHY
Alicia is absolutely incredible! She is a clear and thoughtful communicator, and is highly organized which gave me confidence that my web design project was in trusted hands. In addition to her exceptional professionalism, Alicia is a very intuitive designer, and I'm so excited to continue working with The Daily Atelier!
VICTORIA CONCIATORI, THE PAPER SOCIAL
Alicia has been such a pleasure to work with! She completely understood our vision and executed it perfectly. I am so obsessed with the website and I owe it all to The Daily Atelier. I would recommend her to anyone I know. You are definitely in great hands if you choose to work with her!
BRITTANY TIMS, COLLECTIVE BEAUTY STUDIO
I had the most amazing experience working with The Daily Atelier. Alicia was patient, organized and detail oriented. I didn’t have a clear vision of what I was looking for but once I gave her some ideas of things I liked , She executed my vision perfectly. I’m so glad she made this process so easy and made me so comfortable!
MACY YAP, MACY YAP PHOTOGRAPHY
Alicia listened to all my goals and brought my vision to life! I used to feel a little lost when it came to social media and my brand voice, but her strategy provided so much direction and everything seems so much clearer now! I couldn't be happier and I'm just so grateful that I had the opportunity to work with her!
Packages & Pricing
Receive instant access to your investment guide to help you decide if a partnership with us is right for you. Simply fill out the form below!
"Knowing yourself is the beginning of all wisdom."
– ARISTOTLE
“The value of identity of course is that so often with it comes purpose.”
– RICHARD GRANT
“Good design must primarily serve people.”
– THOMAS J. WATSON
“Design is the silent ambassador of your brand.”
– PAUL RAND
“Your brand is a natural extension of you and your values.”
– ALICIA KOO
EXPLORE
FOLLOW
LET'S CHAT
About Us
Home
Services
Portfolio
Resources
hello@thedailyatelier.co
©2025 The Daily Atelier Inc. All Rights Reserved. | PRIVACY POLICY | TERMS & CONDITIONS
The Symposium
Work With Us
FAQ
©2025 The Daily Atelier Inc. All Rights Reserved.
Let's Uncover Your Brand Story Together
Join our newsletter brimming with good people,
good design, and even better conversation.